Posted on January 5th, 2009 by Brent Allan
Perhaps a personal blog is not the best place to vent your frustrations to a company. However, a savvy company would probably have somebody monitoring the information superhighway for anything people are saying about the company.
In this particular blog, a consumer speaks her mind about Coke’s new bottle, and other have chimed in to comment. Coke, are you listening?
The blog post can be found here.
Brent Allan is a branding and marketing expert who specializes in unconventional methods. He has over a decade of experience in marketing and branding, and holds a Bachelor’s Degree in Marketing. He is the editor for…
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Posted on January 5th, 2009 by Brian
They come in red and computer mouse on wheels are back in harness. Direct Line makes a return using these animated ads to help assist its business proceedings and once again gain the trust of its customers.
Direct Line says the animated campaign is a return to its classic advertising of the mid-Eighties when it became the first major insurer to deal directly with customers rather than through brokers.
With their return, narrated pieces are to be promoted using known names like Stephen Fry and Paul Merton as Direct Line continues the insurance brand’s stance against price comparison sites.
(Source) Marketing Week…
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Posted on January 5th, 2009 by Brian
Owe it to the magic of animated artistry and sketches to help you reposition a brand. We have seen a lot of created cartoon characters that have been associated with particular brands and products through the years and most of them have gone into securing a place in our daily lives. The latest addition is that of helping to sell Quorn to non-vegetarians aimed at promoting the health benefits of the meat substitute product.
McCann-Erickson enlisted Hibbert Ralph Animation to create a colourful, world where characters like to ‘Eat Qlever’.
(Source) Brand Republic
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Posted on January 5th, 2009 by Brian
One thing you may have had this past holiday season are hangovers. With all the parties and events you had attended, chances are you would be feeling a bit drowsy each morning due to the alcohol intake paired with the lack of sleep. One thing that really helped a lot was the presence of tablets called Alka Seltzer Morning Relief, a proven aid to help address headaches, fatigue, nausea, and upset stomachs.
But one thing that Bayer has failed to do is saturate the world market. However, it has started with the Ukrainian market, an approach of which is paired with…
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Posted on January 4th, 2009 by Brian
We have seen a lot of celebrities and groups promoting reading campaigns but this new approach towards encouraging young minds to read books may have a great shot at the arm with the evolution of the digital books available today. They have been around for some time now but if there is a time to push them towards maximizing learning, today is the best time with the aid of technology as well.
Unlike in the good old days where you simply flip the pages to read a story or two, keyboard strokes or mouse clicks are what has innovated the…
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Posted on January 4th, 2009 by Brian
Various reactions on the safety and harmful effects of high-fructose syrup has been going on and apparently initial findings showed that it was comparable with ordinary table sugar.
But that is not the point for categorizing the safety of high-fructose corn syrup. It has to do with the manner of manufacturing it, processing it over and over which makes it a health concern, placing it along the lines of junk food and processed food. It may be adding to the obesity problem and from the looks of it, the decision to consume it or not would vary on a case…
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Posted on January 4th, 2009 by Brian
All business are in a slump these days and while many are cost-cutting, Kia plans to add more marketing support in the form of adding interactive advertising to its usual list of traditional marketing. Broadening the scope and minimizing the need for providing information that inquiring customer may have does seem to be a viable solution considering you whittle down the people you transact with.
At least the people who come through the door have minor concerns already since most of the car features have already been covered via the interactive advertising phase.
“When consumers get down to deciding on…
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Posted on January 4th, 2009 by Brent Allan
It is no secret that people are concerned about the economy. Unemployment is rising, and some people fear for their jobs. Automakers are scrambling to find sales anywhere they can, and the Big Three just got bailed out or it would have been the end of the road for them.
In a move that shows that they are very aware of the thoughts and feelings of their target market, Hyundai has begun a brand new campaign called “Hyundai Assurance.” They are advertising that if you buy a new Hyundai vehicle and lose your income anytime within 12 months, you can return…
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Posted on January 4th, 2009 by Brent Allan
Look out, little gecko. Looks like you have been replaced.
Geico seems to be experiencing a little bit of brand confusion. Everyone seems to love the lizard. A lot of people don’t care much for the caveman. And now there is a wad of cash with eyeballs?
That’s right. The new mascot for Geico commercials is a small stack of cash with eyeballs perched on top. It shows up in unexpected places, and someone helpfully points out that it is the money you could be saving with Geico. Then starts playing a song they dug up from the 80s, and the commercial…
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Posted on January 3rd, 2009 by Brian
Israel Folau is a virtual unknown name in the world of Rugby but now, that is all about to change. The 19 year old is the new official NRL superstar after being inked by Adidas to a lucrative deal.
At just 19 years old, Folau will replace Mark Gasnier as the sportswear giant’s face of rugby league.
The Queensland sensation launches his career at the Broncos today, hailed as one of the most important signings in the club’s history.
Such are the perks of being a sensation and being good at the sport. Endorsement deals are bound to come in and he…
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Posted on January 3rd, 2009 by Brian
False advertising? Where are the goods? When it comes to promoting mega sales such as this one from the Mega Liquidation Club in San Diego, you better show the goods and hold true to your word that the merchandise you are promoting is indeed there and accounted for. But for many people who trooped down there, a lot were distraught since they couldn’t find anything there which were placed on the ad.
Preston Jones was looking for a $99 LCD TV set for his wife.
“They had TVs for $259, $150, that’s too much,” Jones said. He demanded a refund of…
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Posted on January 3rd, 2009 by Brian
Being the star of your own ads, you may want to think that Kira Plastinina would have saved a fortune as far as talent fees for her advertising would be concerned. But the economic turmoil seems to have taken too much for her as Kira Plastinina has reportedly filed for chapter 11 as well in line with her father-bankrolled boutiques, KP Fashion Co.
Los Angeles-based KP Fashion Co. filed for Chapter 7 bankruptcy Wednesday in New York, and at least four of the six branches in Southern California shut their doors in the last two weeks. At least three other…
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Posted on January 2nd, 2009 by Brian
Versace has sent out its Versace Spring 2009 ad campaign and with two bombshells at the forefront, this ad is bound to draw attention. Brazilian Gisele Bundchen and British model Kate Moss are the two familiar faces that are spearheading the campaign as photographed by Mario Tesino. The only question about this ad campaign right now is who is better. Any preference folks?
(Source) Just Jarred
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Posted on January 2nd, 2009 by Brian
The strategy employed by Dentyne, a familiar brand of gum since the old days, may seem weird but depending on how you look at the ad, it does make sense. We are all entangled on gadgets and technology that we often forget about the good life, our peers. The people around us and the natural means of living have taken a backseat considering that we are spending too much time glued to the web or tinkering with that new gadget.
With their ad, it employs an effect where you are somewhat being reminded to get back to reality. We have…
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Posted on January 2nd, 2009 by Brian
Adidas has always been known for its share in the world of sports apparel. It is easily identified with the three line logo that is has made famous years ago. While Nike has obviously become the leader for sports gear and apparel, it is about time that Adidas has done something about trying to give Nike a run for its money.
Starting this month, Adidas will be going global and surely this will be a big boost to raising its current market standing with the consumers. It has tried several conservative approaches in the past but this time around, the…
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Posted on January 1st, 2009 by Brian
One of the familiar newspapers we see in the newspaper stands will be closing down after tomorrow, no thanks to a faltering economy that continues to claim companies that are no longer able to sustain operations due to the credit crunch.
AsianWeek, a publication that has been around since 1979, has announced that they will be publishing their last issue tomorrow in light of the softening economic situation on a daily basis although special ones may still be released from time to time.
Editor and publisher of AsianWeek, Ted Fang, says the paper’s last regular issue is scheduled for tomorrow.…
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Posted on January 1st, 2009 by Brian
Don’t look now but 2009 may be the year when you will find it difficult to buy cigarettes. The fight against cancer and pollution is expected to step up and among the means to make sure that both these issues are controlled is to classify the places where you buy cigarettes. It looks contradicting to see cigarettes at pharmacies where you buy pills and medicine.
Hence, expect cigarette manufacturers to start looking for other distribution channels to sell their products. Alberta seems to be putting an exclamation point towards curbing cigarette smoking and it would not be surprising to see…
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Posted on January 1st, 2009 by Brian
The key towards effective advertising is through the person endorsing it. Oprah Winfrey has been known to headline diet and weight-loss advertising, using her berry diet as the main carrier towards directing people on the proper path towards slandering down. But is she still credible towards trimming down considering she has gained weight as of late?
One thing about your audience, one ad is not enough in the world of health and keeping fit. They follow you even outside the ads you make. As for Oprah Winfrey she can still endorse but the time period that her endorsed diet program endures…
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Posted on December 31st, 2008 by Brian
Tomorrow is New Years Day and will be the signal of the end of the feasting and resting for most of us. Now what do we do right after the holidays are over? One thing that is on people’s minds would be how to burn the excess calories and fats, gained from the constant parties that went on during the holidays.
So expect a flurry of ads offering diet and weight reducing programs that may have started as early as December 26. These are primers for people planning to get back into shape and for sure, a lot of people will…
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Posted on December 30th, 2008 by Brian
We all know that one essential element in labeling is the actual name of a product. We have seen a lot of unique names in the world today and apparently, it takes a lot of support as well to build on it and establish a brand.
However, what if the name is taken off some animation show, Hentai shows, and offered in the market? It is it for the sake of building the brand independently or as a promotional gimmick aimed at pushing for that particular Hentai show?
The product in discussion is Tentacle Grape. Ask yourself immediately and surely you…
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